Obviously, The Fashion Channel will also implement this new marketing plan. There is a possibility to lose customer loyalty in this case and consequently part of its customer base. The average rating could increase to 1. What are the pros and cons of the three segmentation scenarios?
The information in the fine print is relevant. It would also be helpful if you read the grading rubric before submitting your work. Also, in this scenario, no clear targeting group would yet arise. Information about discounts in fashion stores and fashion recommendations are valued as well by this age range.
Do your assignment in Word and always save it and then copy it over, you never know when you will be the victim of technology failure. Scenario number 3 has the best financial result: Broad-based Segmentation Targeting Scenario 2: Thus, it responds to the needs of the target group females aged Hire Writer Starting in TFC the fashion channel had a great success because of a big audience and no competitors in the business.
These problems could be also seen as their weakness. For instance, TFC has not segmented its market into different segments. A word of advice: Instructions You will Fashion channel market segmentation essay responsible for analyzing the corresponding case and posting your individual work in your group discussion forum by the specified due date see course calendar for details.
How to cite this page Choose cite format: No segmentation; drop in ad unit pricing average CPM. The company can also benchmark with its customers to learn how they are able to attract a huge number of fashionistas.
How to Write a Summary of an Article? The narrower segmentation will put the company in a disadvantage situation with a 0. As mentioned before, there are four groups resulting from the GFA associated research. Moreover, from the Exhibits 4 and 5 we can observe that scenario 3 gives the more revenue that the others and it provides more net income and a better margin than the other two options.
You will know exactly what is expected from you. Fashions focus I Scenario 3: In addition, the approach does not attract incremental programming expenditure. You will have to estimate the financial of the company using the excel the following scenarios: Since their target group is unclear, unclear strategies might be formulated that could hinder the growth of the channel.
After the analysis of costs, revenues and net income and the review of advantages and disadvantages of the three options, according to us the best solution is the scenario 3: Based on the customer and market data from the case, the largest current customer base of TFC are females between the age of 35 and 54 representing I change, and their TV ratings might decrease I loyal viewers and might negatively affect I I level more.
Therefore they wanted to know who their audience is to can better react to them. How to cite this page Choose cite format: It was one of the most widely available niche networks with an 80 million subscriber base Stahl, No segmentation; drop in ad unit pricing average CPM.
A reason for this is shown by an alpha research which pointed out that both CNN and lifetime got a better feedback in customers satisfaction in consumer interest as well as in awareness and also perceived value.
Multi segments, targeting 3 groups excluding Basics ; increase in ratings, decrease in ad unit pricing average CPM.The Fashion Channel Pros & Cons Overview At the completion of this assignment you will achieve the following module objective: 1.
Measure the profit impact of marketing segmentation strategies. Fashion Channel Market Segmentation Fashion Channel Market Segmentation Fashion Channel Market Segmentation SWOT Analysis Strengths 1. Specialist in fashion. In the HBS Fashion Channel case, Dana Wheeler considered 3 different market segmentation scenarios.
Various market research firms had divided viewers into 4 distinct groups: “Fashionistas”, “Planners and Shoppers”, “Situationalists”, and “Basics”.
Market Segmentation Essay Words | 8 Pages.
Fashion Channel Segmentation Essay Words | 3 Pages. exhibits and the footnotes. The information in the fine print is relevant. The Fashion Channel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and. Case Study – The Fashion Channel Abstract In this paper I will discuss the pros and cons of segmentation of each of the segmentation options presented by Dana Wheeler for improving The Fashion Channel’s marketing plan.
Case study The fashion channel specifically for you. unclear strategies might be formulated that could hinder the growth of the channel.
Based on the customer and market data from the case, the largest current customer base of TFC are females between the age of 35 and 54 (representing 45% of the viewers). The narrower segmentation.Download