He planned a Landes-Industrie-Comptoirs, to promote regional industry, train skilled workers and increase the prosperity of the region, and was given a princely dispensation to set it up in The Journal des Luxus und der Modenpublished by Bertuch fromnot only praised artificial flowers but also the technical innovations and reading matter on maintenance and instruction, and is considered as the first pictorial periodical in Europe.
In he submitted the plan for a Zeichenschule in Weimar, which was finally set up drawing on his ideas by Johann Heinrich Meyer and from Goethe. His translations from English and French literature also promised success. An educational work, it appeared in monthly instalments and aimed to "spread the knowledge of the epochs out before children" with pages and illustrations.
He funded his living expenses until as manager of the ducal private finances. From Bertuch functioned as among other things a publisher of political newspapers and pamphlets such as Nemesis and Das Oppositionsblatt.
Christoph Martin Wielandtutor at the Weimar court and publisher of the "Teutschen Merkur", cooperated with Bertuch from to and provided him with his way into the Weimar court. Within the Cartoir and the paper and colour mill he set up a cartographical department which became in the Geographisches Institut and continued to grow.
From he could change the works themselves, into a paper mill and pigment production, in another example of his vision and commercial talent. He spent his last years in retirement, dying in Weimar, where he was buried in the family vault.
It is available online: Here again practically applied Enlightenment ideas pointed to a kind of free market economy Bertuch was just such a private citizen who attained national and European influence above and beyond "local usefulness and effectiveness". In he founded a factory for artificial flowers, an artistic and commercial fashion item, with which he had success right across Germany.
He also had many business activities.
From [ edit ] In he became private secretary to the duke and held that role untilduring which time he participated in the Weimar Masonic lodge Amalia zu den drei Rosen. Weimar, im Verlage des Industrie-Comptoirs, His main interest, however, was for literature and natural history.
Pay there was also above average. In Bertuch himself defined this art business in a magazine as being "an infallible means of encouraging German industry and spreading food and prosperity among us". With his instruments of printing for the "literary and artistic industry", Bertuch held himself to be a "literary midwife".
His translation of the tragedy "Ines de Castro" given before duchess Anna Amalia from the French of Antoine Houdar de la Motte received much attention. Early life[ edit ] Bertuch came from a family attested in the Tennstedt area of Thuringia since the 15th century.The latest Tweets from Kinderbuch (@Kinderbuch_).
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